P2E or Play-to-Earn are games in which users earn tokens or NFT items and then sell them on the market for cryptocurrency.
Online games store data on a server that is controlled by developers. Account information, history of game events, and items that gamers receive are stored there.
This information belongs to the company, and players simply have no rights to their characters, accounts, or earned items. Even if they are purchased with real money from the in-game store.
Honest players get account bans for not playing the way the developers wanted them to. P2E projects also get banned, but for abusing game mechanics or for obvious violations of the user agreement. Using blockchain eliminates and mitigates this problem, and more importantly, allows players to own their in-game items. This makes investing in games an investment in future income rather than a waste of money.
An overwhelming number of gamers are negative about the P2E format and NFTs themselves, but some realize that this is an opportunity to make entertainment an extra income. Yes, today 95-99% of P2E is more of a pyramid scheme, but the industry is growing and AAA projects with interesting gameplay may well launch in the coming years.
Owners of major publishers are already thinking about how to introduce NFT into finished games or launch new ones and not lose their last fans. For example, Ubisoft announced the release of an NFT game, but the public reacted negatively. The project, which they plan to release on Tezos, collected a lot of dislikes and negative comments on YouTube. And before that, the developers of S.T.A.L.K.E.R. 2: Heart of Chernobyl deleted all NFT content after criticism of their own.