To date, the project has money, as well as pleasant graphics and entertaining gameplay – which is important, as this is what helps to retain players.
In the article we will consider what this project is, why it is still popular, as well as analyze the audience and show the game mechanics. Let’s go!
Axie Infinity’s main features
Axie Infinity is created on blockchain technology by Sky Mavis studio. Players earn tokens by participating in activities like battles and trading virtual creatures – Axies. These creatures are the non-fungible tokens (NFTs) of this game, as well as its core element. Each character has a unique skill set that affects their combat abilities and value in the marketplace.
Key elements of the game
Axie Infinity combines several genres: strategy, collecting, and farming simulator. What players do:
Battles: Axie Infinity offers a turn-based battle system where players fight against each other or against artificial intelligence. It’s important to choose the right combination of Axies, taking into account their classes, abilities, and team roles. During battles, players earn SLP tokens, which are used to breed new Axies or can be sold on crypto exchanges.
Breeding and collecting: an important aspect of the game is breeding new Axies. The breeding process requires the use of SLP and AXS tokens.
Trading: the project has an active market where you can buy or sell game characters. Their prices vary depending on their uniqueness and combat abilities.
Land: in addition to Axies, players can purchase plots of land in the virtual world of Lunacia. These plots are also NFTs and can be upgraded or used to mine resources, participate in mini-games and receive various bonuses.
Blockchain technology and economic model
The project is built on the ETH blockchain, which ensures transparency and security of all actions within the game. Every purchase or sale of Axie, as well as any other transactions, is recorded in the blockchain, which guarantees players complete security of their assets. SLP and AXS tokens are an important part of the project’s economy.
SLP (Smooth Love Potion) is a utilitarian token that is credited to users during PvP battles and is used to breed Axie. SLP is freely traded on many exchanges, which gives it real value and opens up income opportunities for users.
AXS (Axie Infinity Shards) is a key token that is used to vote on important game development issues and to participate in certain in-game events. In addition, AXS can be sent to staking for additional rewards.
Axie Infinity’s economic model is structured to incentivize long-term player participation. For example, breeding new Axies requires spending in both SLP and AXS, which creates demand for these tokens and maintains their value in the market. At the same time, player success depends on their strategic decisions, making the game not just a means to make money, but an engaging gameplay experience.
Axie Infinity’s audience
Axie Infinity was at the peak of its popularity at the beginning of 2022: at that time, the project’s audience amounted to almost 2.8 million people. Subsequently, the hype of NFT projects in general began to fade, and the decline in the value of the game’s main token AXS provoked an exodus of regular gamers. However, Axie Infinity did not close down, but simply continued to exist, but not on such a high.
In 2024, the audience of the NFT game Axie Infinity has undergone significant changes, reflecting both the evolution of the gaming industry and the peculiarities of the cryptocurrency and NFT market. To understand how the audience and its preferences have changed, it is important to consider several key aspects: demographics, geographic distribution, player motivation, and the impact of economic factors.
Audience demographics
Axie Infinity continues to attract audiences of various ages, but the most active and interested group remains young people between the ages of 18 and 35. This group of players is not only interested in gameplay, but also in the opportunity to earn money through being active.
In 2024, the audience has started to expand slightly towards an older and more affluent group of players. This is due to the fact that over time, the game has attracted people over the age of 35, who see NFT as not only an entertainment opportunity, but also an investment potential. Expanding the age pool of players helps to strengthen the Axie Infinity ecosystem and increase the stability of the game.
Player Motivation
Player motivation in 2024 remains multifaceted. Earning money from the game and its investment potential remain the most important factors. Many players see Axie Infinity as a way to generate passive income, driven by the ability to trade NFTs and earn cryptocurrency by participating in battles and tournaments.
However, as the game develops and its mechanics become more complex, more and more players begin to perceive Axie Infinity as a full-fledged strategy game, where not only financial aspects are important, but also the opportunity to develop in the game community, reach new heights and win in competitions. This leads to the fact that some players come to the game not so much for earning money, but for the interest in gameplay. Thanks to this, new players stay in Axie Infinity for a long time.
